Keap, formerly Infusionsoft, helped invent small-business marketing automation. Its campaign builder is deep, and longtime users have built impressive systems on it. The automation heritage is real and deserved.
The pricing structure works against growing teams. As of this writing, the single plan runs about $299 per month ($249 on annual billing) and includes only two users and 1,500 contacts. Each extra user adds $39 per month, contacts above the limit trigger overage billing, and implementation carries a fee of roughly $500. A five-person team with a real customer list pays well above the sticker price.
LeadPro publishes one plan at $497 per month. Every plan includes unlimited users, unlimited contacts, and no setup fee, so no overage line appears on the invoice. Growth carries the full toolkit: CRM, texting, scheduling, invoicing, automation, funnels, campaigns, and AI.
As of this writing, Keap publishes a single plan around $299 per month ($249 annual) with 2 users and 1,500 contacts included, $39 per additional user, per-contact overage billing, and a reported implementation fee near $500.
LeadPro vs Keap, side by side
| Capability | LeadPro | Keap |
|---|---|---|
| Pricing model | $497/mo flat, unlimited users and contacts | About $299 per month plus per-user and per-contact charges |
| Users included | Unlimited users | 2 users included, $39 per month per extra user |
| Contacts included | Unlimited contacts on every plan | 1,500 contacts included, overage billing above that |
| Setup and onboarding fees | No setup fee, guided onboarding included | Implementation fee reported around $500 |
| Marketing automation | Included, with a visual workflow builder | Included, deep but with a steep learning curve |
| 2-way texting | Included | Available, with usage-based limits |
| Missed-call text-back | Included and on by default | Not a core feature |
| Review management | Included, with automated review requests | Not a core feature |
| Funnels, websites, and landing pages | Included, unlimited | Landing pages included, full sites limited |
| Invoicing, text-to-pay, and e-signature | Invoicing, text-to-pay, and e-signature included | Invoicing and payments included |
Why businesses switch to LeadPro
Stop doing seat math
Five users on Keap adds $117 per month over the base plan before contact overages. Every LeadPro plan includes your whole team with no per-user fees.
Bring your full customer list
Keap starts billing overages above 1,500 contacts. LeadPro lets you import every customer you have ever served at no extra cost.
Working automations in week one
Keap is famously powerful and famously hard to learn. LeadPro onboarding builds your core follow-up workflows with you, so automation runs from day one.
When Keap might be the better fit
Keap can still be the better choice for a solo marketer with a small list who lives inside complex campaign logic. Its campaign builder handles branching scenarios that few tools match. If you have years invested in Keap campaigns and a list under 1,500, staying may cost less than switching.
Have questions? We have answers.
Can I import my contacts from Keap?
Yes. Export your Keap contacts to CSV and upload them to LeadPro. Onboarding includes field mapping help so tags and history come with you.
Can LeadPro rebuild my Keap campaigns?
Most Keap campaigns map to LeadPro workflows. Our onboarding team rebuilds your core sequences with you, and most owners simplify them in the process.
Does LeadPro charge per user or per contact?
No. Users and contacts are unlimited. Your price never changes as your team or list grows.
Is there a setup or implementation fee?
No. Guided onboarding is included, and there is no implementation charge.
Did Thryv really acquire Keap?
Yes. Thryv acquired Keap in late 2024. Product direction under new ownership is worth watching if you are choosing a long-term platform.
See the difference on a live demo
See LeadPro on a live demo, or talk to sales about getting your team set up.
Prefer to talk? Call (415) 323-1792